How often do you use your mobile device (iPhone or tablet) to surf the internet? Chances are, pretty often. Now think about the people who read your blog. Are they reading your blog on their laptop, desktop or mobile device? It’s been shown that the number of people using the internet are doing so on a mobile device. In order to keep visitors on your site, make them come back and have a good user experience, your blog or website should be mobile-friendly.
What does mobile-friendly mean?
Note: You may also see this described as “responsive design”. Responsive design will automatically adjust your website to fit the device you’re reading it on. It will take the content and layout and make it fit the resolution of the device.
Before making sure you blog is mobile-friendly, you can log into your Google Analytics account to see just what percentage of your current users are visiting your blog via a mobile device. Log in to your account and head over to the “Audience section”. Then select “Mobile” > “Overview”. Now you can see the amount of traffic that comes from mobile devices. Under “Devices”, you can see which mobile devices your visitors use. I would say that if the percentage is above 25%, you should seriously invest in making your website mobile-friendly.
Why should my blog be mobile-friendly?
Besides the fact that more and more people are using mobile devices as one- or the only- way to browse the internet, you would be dumb not to! Another large reason is speed. If your site is not mobile-friendly, then the website will take forever to load on a phone or tablet. No one wants to wait an entire minute for an article or webpage to load, right? Mobile-friendly sites load more efficiently and appear easier to read, making the overall user experience better.
How do I tell if my blog is mobile-friendly?
For starters, you can view your blog on a mobile device, like your iPhone. If images don’t scale down to size, the text is hard to read, etc., then you know it is not mobile-friendly. If you don’t think it’s easy to navigate around your website through the small device, then you should probably change it.
After that, I would suggest testing out your website on the following websites. They will tell you if your website is mobile-friendly, what grade your website has, and even what changes you should make to ensure that your website works well on mobile devices.
How do I make my blog mobile-friendly?
If you use WordPress, you can simply download a plug-in, which will automatically make you blog responsive when someone views it on a device. I recommend WP-Touch. Or you can invest in a high-quality theme or framework for WordPress that is already mobile-friendly from the beginning, like Genesis or any other Studiopress Theme. I use Genesis on my blog and highly recommend it- it’s mobile-friendly and great for SEO.