The Best Natural Makeup Brands

best natural beauty brands


Ten years ago, there weren’t many eco-friendly or natural makeup brands out there to choose from. I also was still in high school, so I wasn’t that good at choosing or applying makeup. But now that I’m older and ~wiser~, I try to be mindful about what I put on my face and body. While I’ll admit I don’t commit to only using 100% natural makeup brands, I do try to incorporate as many as I can into my routine. Here are a few of the eco friendly makeup brands I’ve tried and loved.

Ilia Beauty

Ilia Beauty takes an ethical-sustainable approach to their beauty products, including only certified organic bio-active botanicals that nourish and rejuvenate the skin. In fact, each product is filled with up to 85% bioactive organic ingredients. In comparison to similar brands, Ilia’s packaging is modern and sleek (not the typical “I’m an organic brand so look at my bamboo container”), which I think is a major selling point for them.

Product to try: The Ilia Beauty Multi-Stick is the perfect multi-use product. Swipe it on your cheeks and lips for a flush of color that lasts all day.

W3ll People

Founded by a makeup artist, cosmetic dermatologist, and green entrepreneur, W3ll People products are handcrafted in small batches in the USA. Their products contain no fillers, propylene glycol, petrochemicals or, petroleum by-products. Their cosmetics are 100% natural with an emphasis on organic ingredients.

Product to try: W3ll People Expressionist Mascara

rms beauty

rms beauty makes products that are so pretty, I want to eat them. Is that weird? Their line of makeup is non-toxic, while promising to heal and nourish skin. All rms beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMOs).

Product to try: rms beauty living luminizer


I discovered ACURE when I received a bottle of their Certified Organic Argan Oil. I went through the bottle in under a month and immediately ordered a larger size. Each of theirs products is free from animal testing, parabens, sulfates, phthalates, synthetic fragrances, harmful preservatives and artificial colors. They also have a 100% satisfaction guarantee, so why wouldn’t you try them out?

Product to try: ACURE 100% Organic Morroccan Argan Oil

Josie Maran

Take one look at Josie Maran’s face and tell me you’re not convinced to use her makeup line. The gorgeous model-turned-entrepreneur clearly knows what she’s doing — just look at her! All of Maran’s products feature 100% Pure Argan Oil as their signature ingredient. Additionally, they partner with earth-loving, women-empowering organizations and use eco-friendly packaging.

Product to try: Josie Maran Coconut Watercolor Eyeshadow


REN Skincare has been around since 2000, but I’ll admit I only recently heard of it and tried a few of their products. They use only 100% plant and mineral derived actives and all products are free from skin-unfriendly synthetic ingredients.

Product to try: REN Skincare Micro Polish Cleanser

What natural makeup brands do you think are the best? 


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