4 Fall 2025 Beauty Trends to Try

Fall 2025 beauty trends are all about balance — bold statements paired with subtle refinements and classic techniques with a modern twist. This season, the runway and street style alike are embracing deep, moody shades and luxe textures. From lips drenched in black cherry to eyes defined by barely-there liner, the look of the moment is polished yet approachable. Cool gray shadows and velvet skin finishes create a backdrop of elegance, while a single statement feature (whether it’s a dark lip or sharp eye) steals the spotlight.

Here are four fall 2025 beauty trends that I’m seeing everywhere now. Which one(s) are you going to try?

Image sources: 1, 2, 3, 4

Black Cherry Lips

Deep, dramatic lips are making a comeback this fall, with black cherry leading the charge. This shade strikes the perfect balance between sultry and sophisticated: it’s darker than a classic red, but warmer and more approachable than black or brown. You can also try sheer tints vs. full on lip color if you don’t think you can pull off the color (this is what I would do). It complements fall fashion’s rich jewel tones and cozy textures, making it a versatile statement lip for day or night.

Glossier Ultralip High Shine Lipstick with Hyaluronic Acid in “Ember” | Revlon Super Lustrous Lipstick in “Black Cherry” | CLINIQUE Almost Lipstick in “Black Honey” | NARS The Multiple in “Fierce” | ILIA
Balmy Tint Hydrating Lip Balm in “Lady”

Tightlined Eyes

If you’re new to tightlining, it’s basically lining the upper waterline of the eyes. Unlike heavy winged liner, this technique enhances the lash line from within, creating an illusion of fuller lashes and sharper eyes without overwhelming the look. The result is a crisp, refined eye look that pairs beautifully with both dramatic lips and soft, neutral palettes. The best part? You can use any color you like! Try black or brown for a traditional look or a nude or white to look more awake.

Before trying this trend, make sure you’re applying the product safely (and maybe avoid it altogether if you have super senstives eyes or allergies). Opt for waterproof, gentle formulas whenever possible.

Laura Mercier Caviar Tightline Eyeliner | e.l.f. Cosmetics No Budge Retractable Eyeliner | HOURGLASS Voyeur Waterproof Gel Eyeliner | Milani Stay Put 16HR Eyeliner | SEPHORA COLLECTION Waterproof 12HR Retractable Eyeliner Pencil

Cool Gray Eyes

As a cool-toned girl myself, I’m loving this trend. This season is all about replacing warm bronzes and golds from summer and instead opting for cool gray tones. From soft washes of dove gray to smoky charcoal blends, this trend offers a modern alternative to traditional fall colors. Gray shadow also pairs perfectly with the other season-defining trends, like balancing bold lips or enhancing the quiet elegance of velvet skin (both mentioned in this post).

CHANEL OMBRE ESSENTIELLE Multi-Use Longwearing Eyeshadow in “Gris Paris” | Juvia’s Place Rebel Quad Grey Eyeshadow Palette | rms Cashmere Matte Eyelights in “Mountain Mist” | ULTA Beauty Collection Eyeshadow Single in “Modern Times” | MAC Eyeshadow in “Scene”

Velvet Skin

This fall, the focus is shifting from dewy radiance to a more plush, velvet-like complexion. Velvet skin is all about a softly matte finish that looks smooth, touchable, and natural. Think of velvet skin as a balance between glow and polish: skin that looks refined and perfected but still alive. The trend ties into the season’s emphasis on texture, mirroring the tactile richness of autumn fabrics like suede and velvet.

You can achieve velvet skin with foundation or powder (or both) depending on what your skin needs and the level of coverage you want.

Rare Beauty by Selena Gomez True to Myself Tinted Pressed Talc-Free Finishing Powder | ULTA Beauty Collection Velvet Veil Minerals Powder Foundation | NARS Soft Matte Complete Foundation | MAKE UP FOR EVER Matte Velvet Skin Full Coverage Foundation | ULTA Beauty Collection Velvet Matte Longwear Foundation