womens swimsuits 2021

Shopping for women’s swimsuits can be overwhelming for a multitude of reasons — dressing room lighting is terrible, sizing can be inconsistent, and it’s hard to keep up with what trends are “in” and “out”. While I can’t help you with the first two (as much as I’d like to), I can try to help with the latter.

After browsing a few too many online swimsuit stores, I’ve put together nine swimsuit trends that I think will be big this year. Each trend — ranging from leopard to scalloped details — features 10 swimsuits, including a mix of one-pieces and two-pieces, in a variety of price ranges (from $15 to $200). Right now is the perfect time to buy a few swimsuits before they end up selling out (I realize this seems early for us North Easterners, trust me).


Hot Swimsuit Prints & Patterns

  • Floral – Floral prints aren’t just feminine anymore — retro florals are a huge trend this year.
  • Striped – The classic style of stripes looks good on just about everyone.
  • Leopard – Leopard is a neutral, haven’t you heard?
  • Tie Dye – The pattern of my youth is back in style (finally!)
  • Gingham – Nothing screams summer more than gingham.

Trendy Swimsuit Details

  • Scalloped Edges – Scalloped edges are a fun way to achieve the traditional beachy look.
  • Colorblock – Colorblock swimsuits are a great way to showcase the favorite part of your body.

The Best Swimsuit Colors

  • Black – Black swimsuits are classic (and flattering!) for a reason.
  • Red – Channel your inner Pamela Anderson with a red swimsuit this season.

Best Places to Find Women’s Swimsuits

Google “women’s swimsuits” and you’ll see thousands of results. Overwhelming, right? Here are a few brands and stores that I’ve personally shopped at or hear great things about from friends.

$50 and Under

  • Target – Target is my go-to spot for swimsuits for a variety of reasons — they have an excellent return policy (so you can try on a few before you buy in the comfort of your own home), often run sales, carry lots of maternity and plus-size options, and have tons of reviews.
  • H&M – H&M swimsuits are typically on the more neutral side, so if you’re looking for a solid-colored swimsuit at a decent price point, they are your best bet.
  • Old Navy – What I love about Old Navy is their variety of swimsuit shapes. Very few stores carry long-sleeved swimsuit tops or even tankinis, so Old Navy really stands out to me.
  • Cupshe – Cupshe has become a fan-favorite for affordable swimsuits over the past few years. They are now also available on large retailer websites like Amazon and Target (to name a few).
  • Walmart – Walmart carries hundreds of swimsuit brands all in one place, making it easy to filter and find what you’re looking for online.

$50 to $100

  • Aerie – Aerie makes high-quality and fashionable swimsuits for all body types. Their models come in a variety of sizes and shapes, so you get a more realistic look at what the swimsuit would look like on people like you.
  • Nordstrom – Nordstrom carries swimsuits from brands like Billabong, L Space, Becca, Seafolly, and more.
  • Abercrombie – Once known as a store for teens, Abercrombie now caters to women in their 20’s and 30’s. Their swimsuit options feature cute patterns and cheeky cuts.
  • ASOS – ASOS allows you to filter swimsuits by body fit, size, color, and price range, making it easy to find a suit for you.

$100 and Up

  • Summersalt – Summersalt is known for their comfortable swimsuits — and they aren’t too shabby looking, either!
  • J Crew – J Crew (and J Crew Factory) put out hundreds of cute swimsuits each year. Fan-favorites include their one-pieces with ruching.
  • Everything But Water – EBW’s perfect fit finder lets you find a swimsuit that adheres to your measurements.
  • MyTheresa – Luxury brands like Zimmerman and Versace are carried on this site.